Privacy Policy

Effective date: March 25, 2024

This Privacy Policy describes how Blue Heron Dental collect, use, disclose, and protect the personal information of users (“you“ or “your“) of the Blue Heron Dental website and online services. By accessing and using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

   1.1 Personal Information

   We collect personal information that you voluntarily provide to us, including but not limited to:

   • First and Last Name
   • Phone number
   • Email address
   • Reason for appointment
   • Contact Message
   • Preferred Contact Time

   1.2 Usage Data and Cookies

   We collect non-personal information about your interaction with our website through cookies, log files, and similar technologies. This includes your IP address, browser type, operating system, and webpages visited.

2. Use of Collected Information

   We use the collected information for various purposes:

   • To communicate with you and respond to your inquiries
   • To provide our services and operate our website
   • To personalize and enhance your experience on our website
   • To comply with legal obligations and protect our rights and interests
   • To send you newsletters and marketing communications, subject to your consent

   Newsletters and Communications: If you choose to subscribe to our newsletter, we will use your email address to send you periodic updates about our services and news. You can opt out of receiving these communications at any time by clicking the 'unsubscribe' link found in every email newsletter we send, or by contacting us directly.

3. Disclosure of Information

   We may share your information with third-party service providers that assist us in our operations, subject to confidentiality agreements. We may also disclose your information if required by law or to protect our legal rights.

4. Data Security

   We implement reasonable measures to protect your personal information but cannot guarantee its absolute security.

5. Analytics

   Our website uses Google Analytics for usage analysis. By using our site, you consent to the processing of data by Google as specified in Google's Privacy Policy.

6. Facebook Pixel

   Our website utilizes Facebook Pixel to track user behavior, measure advertisement performance, and create targeted advertisements. The Facebook Pixel collects data that helps us optimize our marketing strategies and provide content tailored to the interests of our users. By using our site, you consent to the processing of data by Facebook in the manner and for the purposes set out above.

7. Data Retention

   We retain personal information as long as necessary for the purposes outlined in this policy, and then securely dispose of it.

8. Your Rights

   You have the right to access, update, or delete your personal information in our records. Please contact us to exercise these rights.

9. Children's Privacy

   Our website is not intended for individuals under 18 years old. We do not knowingly collect information from children.

10. Changes to this Privacy Policy

    We may update our Privacy Policy and will post any changes on our website.

11. Contact Information

    For questions or concerns about this Privacy Policy, please contact us at info@blueherondental.ca.